CONVERSATION WITH PAN DIMOVSKI
Founder of extra silky, Pan Dimovski has lived across seven capitals, each shaping his rhythm and vision. Rooted in Mexico City, his work in rebrands and communication strategy is all about crafting brands that feel alive and impossible to ignore—driven by curiosity, presence, and transformation.
THE FOUNDATION
NAME:
Pan Dimovski
WHERE HAVE YOU SPENT MEANINGFUL TIME?
Coming directly from the land of Alexander the Great - North Macedonia, but truly a citizen of the world. My life has unfolded across seven capitals, each one leaving a mark on my rhythm. Napoli and Rome taught me intensity and passion; Paris gave me refinement; Dubai revealed ambition; Mykonos carried me into freedom; Barcelona awakened creativity; and for the past five years, Mexico City has become my grounding pulse.
CURRENT LOCATION:
Mexico City
WHAT DO YOU DO?
I founded extra silky, a creative studio rooted in Mexico yet serving worldwide. We specialize in rebrands, communication strategy, and PR—crafting identities that feel alive, soulful, and impossible to ignore. It’s not just about brands; it’s about transformation. Practically, we get shit done!
OUTSIDE OF WORK, WHAT SPARKS YOUR CURIOSITY?
Beyond work, I move through curiosity. I’m fascinated by humans, nature, and consciousness—the three pillars that feed everything I do. My rituals are contemplative: tea ceremonies, meditation, yoga. I’m a coffee devotee, always chasing the next perfect cup across the city. I learn through painting, through presence, through experiences that expand perception. Massage lover too.
Nature is my reset button: hiking into the silence, or standing at the edge of the ocean where everything feels both infinite and simple. At the same time, I thrive in cultural energy—being present at openings, launches, galleries, and the moments when creativity sparks in public.
At my core, I seek experiences that change the way we see, connect, and feel. That’s what keeps me moving.
MEXICO CITY
CITY NOTES
A personal take on the place you call home—or know best
If I had to capture its essence in three words, they would be: connected, diverse, exciting. Connected because the city has an invisible network that keeps you plugged into ideas, art, and energy. Diverse because it’s layered with cultures, perspectives, and possibilities. Exciting because it never stops evolving—it keeps you on your toes.
The best time to visit? It depends on what you’re seeking. From December to March, the city is buzzing with high season energy—social calendars are full, parties unfold, and it’s easy to feel swept into the scene. Yet the rainy season, starting in June, has its own charm—slower, more contemplative, perfect for productivity and introspection. The truth is, Mexico City’s mild weather makes it inviting year-round.
For a dream weekend, I’d check into Hotel Volga—a place that mirrors the city’s sophistication while staying intimate. And if the soul craves an escape, I’d drive out with friends to Cuixmala, my favorite retreat just beyond the city, where stillness and play balance each other.
Mexico City is my home—a city that is vibrant, diverse, colorful, and alive in its imperfections. It’s noisy and chaotic, yet deeply modern; a place where history and contemporary culture coexist in every corner. For someone who has never been, I’d describe it as a living organism: full of rhythm, contradictions, and soul.
What has made Mexico City truly meaningful to me is the community. Beyond its museums, restaurants, and endless nightlife, it’s the people who ground me here—the humans with whom I’ve built friendships, collaborations, and moments that continue to shape my life. There’s also a sense of flow in daily living: whether I’m biking through Roma, catching an Uber, or walking to discover a new café, movement here feels natural and effortless.
RHYTHM AND RITUAL
Your daily path through the city
My mornings always begin close to home. I live in the heart of the city, so the first sip of the day is usually at a little café on my street Tilia cafe — they serve a deep, Brazilian roast that wakes me up fast when I’m ready to move. Other days, mornings start slower, with a tea ceremony alongside my best friend Cat. She pours with intention, and the ritual softens everything, reminding me that presence is power.
Movement is my other anchor. Sometimes I run the loop of Amsterdam, sometimes I box with my trainer in Parque México, and often I join the Abnormal community for their open-air workouts. Each version feels different, but each gives me rhythm.
By midday, I like to reset. Koti Wellness has become my sanctuary — hot sauna, cold plunge, a cycle of release and renewal. If I want something lighter, I’ll slip into the pool at Soho House, or share oysters and conversation at La Docena.
Evenings depend on mood and occasion. With my partner Lorenzo, we lean toward contemporary cuisine — Rufus on Álvaro Obregón is a favorite, or Canton Mexicali when we crave his comfort-food Asian classics. Fridays and Saturdays might take us to Voraz, or further out of the bubble to Pink Rambo in Santa María la Ribera, a neighborhood on the rise. With friends, weekends often mean Contramar or Ultramarinos — places that feel like tradition.
For cocktails, I’m drawn to the alchemy of NIV in Condesa,Shhhhh or the atmosphere of Yage. When I want to disappear into wine, it’s Bar Brutal in San Miguel de Chapultepec — a space that feels raw, art-driven, and alive.
And when it’s about culture, I let my friends guide me. My week can stretch from a night at the National Theater to an underground vogue battle; from a local brand activation to the global stage of a superstar’s concert; from queer dance floors to salsa at Barba Azul. My compass is curiosity. Still, there are spots I almost hesitate to share — the Bosques bookstore in Roma, creative hopping at Laguna in Doctores, or Bombón on Thursdays at Club Leonor, where the energy is always inclusive, always electric.
DESIGN & INSPIRATION
Places, people, and details that reflect the spirit of the city
IF YOUR CITY HAD A TEXTURE OR SCENT, HOW WOULD YOU DESCRIBE IT?
Mexico City doesn’t smell in singular notes—it’s a full symphony of contradictions. The smoky char of late-night tacos, roasted corn on street corners, the sweetness of jacaranda blossoms in spring, the thick weight of exhaust fumes, and the metallic freshness after rain on broken pavement. It’s always alive, always shifting with the corner you turn.
If the city had a texture, it would be rough concrete walls layered with murals, softened by the smooth geometry of tiled courtyards, and the velvet hush of old theaters. It’s gritty and silky at once—a place where chaos and elegance brush shoulders. A fabric woven from imperfection and brilliance, threaded with rhythm, color, and pulse.
A SPACE THAT INSPIRES YOU WITH ITS DESIGN?
I find myself drawn to spaces that hold both intimacy and architectural surprise. La Valise in Roma, just steps from my home, is one of those gems—quietly elegant, layered with charm. On the other side of the city, Ignacia also in la Roma, a design that fuses the past and the present of CDMX. And in Centro, right next to the Zócalo, El Circulo Mexicano—a restored colonial space reimagined with contemporary textures—remains a favorite, a dialogue between past and present. For something more underground, Malacrianza in Doctores is a cultural hub where tattoos, hair, and style live under one roof. And then there’s Bomboti in Polanco, which I love for being a one-stop archive of Mexico’s most exciting designers.
A FAVORITE STORE, BOUTIQUE, OR CONCEPT SPACE?
One name I hold close is my friend Salvador’s brand, Lordagsondag—a project with authenticity at its core, blending raw creativity with Mexican design precision. It’s a name the world deserves to know, a brand that carries Mexico’s edge and elegance in equal measure.
FINAL IMPRESSIONS
Places, people, and details that reflect the spirit of the city
MOST ICONIC LOCAL FLAVOR:
Maizajo in Condesa. A humble spot, but pure in its devotion to local cuisine. Honest, unpretentious, and deeply rooted in Mexican tradition.
BEST VIEW IN THE CITY:
Though I’m afraid of heights, I once went to the top of the Sofitel tower. Simple setting, but the view of Mexico City from there—it’s infinite, overwhelming, unforgettable.
A PIECE OF DESIGN, FASHION, OR FURNITURE THAT REFLECTS THE AESTHETIC OF THE CITY:
For fashion, EGR. For art, Kurimanzutto gallery. For edgier design, Sanchez-Kane. And for more art, the clean yet daring curation of Lago Algo. Together, they reflect the city’s aesthetic: bold, layered, and endlessly inventive.
